This internal organization offers employees the opportunity to develop and hone their skills in the field of digitalization and broaden their methodical competencies to ensure being up to date.

Change is the driving force for learning. It was also the incentive to create a new, modern website for the employee’s further training that follows the Zeitgeist. Additionally, the aim was to link this sub-organization of a leading company to its traditional brand appearance, which was achieved by introducing Schäfer BA’s color and typo scheme. Catering to the target audience’s needs in their training process leads to this engaging and organized result.